Pinterest is one of the new and upcoming social media sites that’s been around for a while, but not many people have really heard of it until recently. The purpose of Pinterest is to “pin” images and share things you are interested in visually. So in essence it is similar to “liking” things on Facebook; therefore, you are connecting with others through a common interest.
According to thelinkbuilders.com, Pinterest had around 11.7 million unique monthly users as of January 2012.
The set up behind Pinterest is simple; create a “pinboard” and “pin” video or images from the web or from other users to your “pinboard.” The social networking aspect is tied in through Facebook, Twitter, and through following other users or just specifically following “pinboards” you like. Plus, you can like and comment on other “pinboards” as well.
What makes this site so popular and attractive is the fact that it’s all visually appealing and thus makes it easy and user friendly. So, for companies like retailers, one can gain business from users “liking and “pining” their products on Pinterest.