I researched 5 different companies that use Facebook to either get or keep customers. There are thousands but I picked 5 I thought were interesting. I found the following information at:
Number 1- Disney Land(14.9 millions likes)
The Disneyland Facebook encourages park-goers to post pictures of their recent visits, and give feedback about their experiences. Disney enhances this strategy by including an interactive app called Disney Memories where fans can build their own Disney Park Castle out of their favorite park memories. The tactic creates a social community that feels open and useful to fans but not contrived or forced.
Number 2-Nutella(16 millions likes)
Nutella’s Facebook page uses cheerful images to tap into the emotional connection fans have for the product. Nutella’s program has linked content with messaging related to the Olympic games.The want to see pictures of people with their families enjoying nutella. The approach is friendly, and plays on the cult-like following of the brand.
Number 3- Target (17.5 million likes)
Target posts upcoming products, sales, specials, ADs, as well as coupons.
Number 4- Monster Energy (18 million likes)
Monster Energy is primarily known for its sponsorship of extreme sports events and athletes. Leveraging this fan base of mainly young males, Monster Energy’s Facebook relies on fan-generated content that is edgy with a strong point of view. The company Facebook page also interacts extensively with celebrities through videos and posts to drive viral engagement. They get female support by using attractive men.
Number 5- Levi’s (13.4 million likes)
Lately, Levi’s has been using Facebook as a platform to help shift the company’s brand image from classic to classic-cool. “Levi Strauss was the first major retailer to add Facebook’s ‘Like’ button to its commerce site, and it created the first Facebook-oriented social shopping experience, the Levi’s Friends Store,” according to Information Week. Fans are able to share with each other what they purchase and like, potentially influencing additional buying decisions.
As for me,
I already like all of these companies, but I would if I had not liked them already. I like all the companies social media techniques.