Hello all, my name is Tricia Mounger. Today I will be discussing the benefits of blogging and incorporating a few companies that have interesting blogs. Corporate blogging can be beneficial to the organization for many reasons. Blogging is an excellent way to set one company apart from another. It is also an opportunity to advertise current and new products or services. Blogging is also an extremely beneficial way to deal with public relations. The organization can not only keep consumers aware of the current happenings within the organization, but complaints and criticisms can also be dealt with through blogging.
The most popular corporate blogs seem to be those that are able do all of these things in the most interesting and entertaining way possible. Three examples that I have found include GE, Patagonia, and Marriott.
1. GE: GE’s blog focuses on sharing stories of how their products are being used globally. This organization focuses highly on innovation and how the organization is being innovative. GE is involved in improving MRI machines, using supercomputers for research, and partnering with other major organizations to improve concussion prevention.
2. Patagonia: Patagonia does an excellent job of encouraging the community and its customers the participate on its blog site. This organization not only discusses their products, but also shares information on important environmental issues. Stories of outdoor adventures keep this blog interesting and entertaining.
3. Marriott: Something that sets Marriott’s blog apart from the others is the fact that Bill Marriott, the founder of the hotel chain, actually writes the blogs himself. Also, the blog includes posts discussing multiple different subjects and current issues such as job hunting, weather, books, and sports as well as how Marriott deals with some of these issues. Because Bill does not strictly discuss the hotel industry, he is able to keep the blog interesting and unique.
Other sites that I have used in my research include:
I hope that you have enjoyed my examples and will further check out these corporate blogs. Which is your favorite? Have you found any corporate blogs that have you hooked?
Thanks for reading!
Enjoy your life 😀